A brand ambassador is a person that acts as the face of a company or product. This person is often a celebrity or well-known figure. The role can be used to increase sales, boost social media engagement, or build brand awareness. There are many different types of brand ambassadors, including models, actors, and athletes.Contact Us

Celebrity endorsements are a useful marketing tool for coffee brands, but it’s unclear whether they’re beneficial to the industry as a whole. Some experts believe that these partnerships commercialise specialty coffee, which may reduce its authenticity and integrity. Others argue that they can be effective in raising awareness and driving coffee consumption, and may even benefit both the celebrities and coffee companies involved.

Meet the Sabbath Coffee Brand Ambassadors: Stories from the Community

One example is the coffee company Kiss Cafe, which is owned by rapper Jadakiss. The company was founded with honesty and accessibility in mind, using a family legacy to create the coffee. The brand uses only premium, responsibly sourced beans to make the coffee.

Other celebrity-backed coffee brands include the Tom Hanks-backed Hanx, which is a coffee with a purpose. The company donates 100% of its profits to active duty and veteran families. The brand doesn’t overstate Hanks’ involvement but focuses on the cause and the stories of those served.

Another celebrity-backed coffee brand is Guayaki, which is co-founded by a musician and actor. The company uses sustainable practices to produce its coffee, and the founders are actively involved in the community. The brand ambassador program involves posting to Instagram and TikTok, as well as visiting local events to network with potential customers.